Sunday, 15 December 2013

Ideology

Ideology can be defined as "a set of conscious and unconscious ideas that constitute one's goals, expectations and actions." Ideology is used very effectively in many different magazines, such as to establish the target audience.
For example, from the front cover of this issue of We <3 Pop, you can distinguish that the magazine is targeted towards a young female audience by the use of colours usually linked to females such as pink and yellow, focusing on fashion and pop music and the fact that the female celebrities shown in the magazine are portrayed in a very positive and important light, while the males featured are posed and dressed formally, appealing to the young female audience.

By contrast, the front cover of this issue of NME can be shown to be identified at a male audience as it features colours such as black and green compared to the fluorescent colours of We <3 Pop, includes more male musicians in a dark light as opposed to the "girl power" vibe given off by We <3 Pop, and uses a different variety of fonts on the cover, again differing with the single font used on We <3 Pop.


Wednesday, 11 December 2013

Scripting of Double Page Spread


TRAPPED IN THE MAZE… AND THERE’S NO WAY OUT

Its 12:30pm when Liam Maher, better known by his stage name – “The Maze”, struts into the fluorescent, empty, warm studio. As he calmly sits on the chair laid out for him, a massive grin creeps on to his face before asking me “Y’alright?”

2013 has been an incredible year for Maher. His debut single “Lost in The Maze” reached #1 in the Charts in 42 different countries within one week of being released. Also, his self-titled album reached #1 in the Charts globally, gaining Platinum-status 5 times and breaking records as the biggest debut for an independent artist ever.

“I don’t think that I could ever have predicted the amount of success that I’ve had this year…” Maher chuckles, wide-eyed. “It still feels incredibly unreal that I’m here… I still feel like I should be working at my old job in Subway, making Meatball Marinaras for posh w*nkers who can’t be bothered to do it themselves.” He smirks, shaking his head, jokingly.

As well as his blatant musical and lyrical genius, Maher has also received several fans for his comedic and topical tweets, with his Twitter profile “@MazeyMaher” currently at 11 million followers and counting. Responding to a question of him being labelled “the Robert Downey, Jr. of independent music”, Maher laughs. “Well, for a start, I’m not f*cking Iron Man! I think he has me beat there.” Putting on a serious smile though, Maher continues: “Seriously though, I’m quite good friends with Rob… he’s one of the funniest and most genuine people I’ve ever met.” It seems that these feelings are mutual, with Downey, Jr. referring to Maher as one of the best musicians of the past 50 years.

However, it’s not all joking about with Maher. He has shown a serious side when speaking about and donating half of his royalties to organisations trying to stamp out poverty in third-world countries. “It’s an issue I feel incredibly strongly about… I visited Africa in my GAP year and was f*cking horrified at what I saw. People shouldn’t have to live like that. That’s why it needs to change.”
Maher has also become well-respected in the gay community since a video went viral of him intervening and stopping a homophobic attack on a young boy by fellow “musicians” MC Willy C and Dominic Breeze. “You should be allowed to be who you are without being attacked, regardless of sexuality. I will not tolerate bullying of any kind, man, you know?” He looks up, smirking. “If you want to attempt to be f*cking big men and attack people, try that s*it with me.”

All in all, you’d think that after the huge success that Maher has gained, he’d want to take things more slowly. However, this is not the case. “I’m going to keep going, bigger and better than before!” He vows. “The reason I’m called ‘The Maze’ is because once you hear my music, you’re addicted and I’ve got you trapped in my theoretical maze.” He laughs loudly. “I owe it to my fans. You go hard or go home.”

Monday, 9 December 2013

Fonts

In order to choose the perfect title font for my Media Music Magazine, I have narrowed down my selection to 5 fonts from www.dafont.com. Here are the selections:

The first font is called HACKED:
The reason that I chose this font as one of my selections is that it has a distorted yet professional and neat look that would fit in well with my magazine, as well as linking in well with the independent underground vibe that I am  going for.

The second font is called BROKEN GLASS:
 The reason that I chose this font as one of my selections is again that it fits in well with the tone and look that I want my magazine to have as well as the eye-catching effect that it may have on my target audience.


The third font is called WRESTLEMANIA:
The reason that I chose this font is that it bears similarities to other music magazines of my genre that I have looked at in my research, making my magazine look and feel professional while relating quite strongly to other magazines of the same genre. Out of all the fonts, I feel that this one is my favourite.

The fourth font is called KG DEFYING GRAVITY:
This font was the first font that I looked in to on the website, however I don't think that it suits the genre of my magazine, making it look cartoonish and blocky, contrasting with how I want my magazine to be presented.

The fifth and final font is called PLANE CRASH:
The reason that I chose this font is because it looks very gritty and eye-catching, fitting in with the tone of my magazine.



Magazine Terminology

1. MASTHEAD - the title/logo of a newspaper/magazine at the head of the first or editorial page.
2. THE LEAD - the introduction to a text, often in a bold font or capital letters to attract audiences.
3. BODY COPY - the main article of text.
4. SERIF FONT - a font that has small bars at the end of each letter.
5. SANS SERIF FONT - a font that does not have any serifs.
6. DROP CAPITALS - an incredibly larger letter at the start of a text.
7. CROSS HEAD - a small sub-heading that divides two bodies of text.
8. WHITE SPACE - white space on the magazine other than the pictures/texts.
9. MODE OF ADDRESS - how the magazine addresses it's audience.
10. SELL LINES - a motto for the magazine.
11. BANNER - text that stands out on the magazine.
12. HOUSE STYLE - trademark layout of the magazine.
13. BOARDERS - gaps at end of each page.
14. GUTTERS - two pages meeting the middle with no text.
15. LEADING - the gaps between the lines of text in the magazine.
16. KERNING - the space between the letters in the magazine.
17. STRAPLINES - a secondary header below the main headline.
10. BYLINES - credits to everyone involved in the making of that issue of the magazine.
19. ANCHORAGE - when text and images are relevant to each other.

PhotoShop

PhotoShop is a graphics editing program developed and published by American multinational computer software company Adobe. PhotoShop allows the user to alter images, often used to correct flawed photos that contain problems, such as red eye or spots, by removing these problems in effective ways with the photos maintaining their natural look in the process.
An example of a tool that you are able to use on PhotoShop would be the Spot Removal tool that can edit things such as spots of people's faces or graffiti in the background of a photo. An example of Spot Removal that I have done in the past would be:

                                                                         BEFORE
 
AFTER

InDesign

InDesign is a desktop publishing software application, created by the American multinational computer software company Adobe. It can be used to create and publish several pieces of work such as posters, newspapers, books and magazines (the topic for our coursework). The features of the software allow us to create a professional-looking magazine, these features including gutters, orphans and widows, wide varieties and text formats among us.

Saturday, 7 December 2013

Organisation of Costumes and Props

After studying how many indie musicians dress to use conventions for my magazine, I noted that many musicians that are focused in indie/alternative music and their fans have similar dress codes such as leather jackets, jumpers and skinny jeans, as these particular outfits look stylish, cool and represents the music genre itself very well. As a result, I got my cover model to dress in these items of clothing to appear representative, relatable and appealing to my target audience. As well as this, I got some of my other models featured in the magazine to dress formally, so as to give my magazine a more sophisticated look.
I used musical instruments relevant to my genre such as keyboards and drums in my magazine to make my magazine seem professional as well as relate it to conventions used in many magazines of the same genre.

Friday, 6 December 2013

Organisation of Locations

In making my magazine, I wanted my locations to be diverse and varied, so I used locations both out in the open and closed off inside. For my shots taken for my cover model, I used outside locations to differentiate my model from the other models featured in my magazine, as well as to signify that my model doesn't care what anyone else thinks and that he feels free in his career and life. For my other models featured in the magazine, I used closed off locations such as music studios to establish that my models are rooted in music, as well as to establish that they enjoy what they do and are happiest when playing music.

Thursday, 5 December 2013

Organisation of Actors

On the front cover of my final media product, my cover model is shown to be sitting on the top of a climbing frame, looking up. This may be seen as quite puzzling and confusing to my audience of why this is included on my front cover. However, there is actually a deep meaning of the picture I will explain. The picture is quite symbolic towards the name of my magazine, "Uprising", in that it shows my cover model rising to the top of this climbing frame, looking determined as he looks upwards, hinting to the audience that he has high aspirations and is motivated to achieve them. As well as this, the character that my cover model is portrayed as is described throughout my final product as an "upcoming, increasingly popular, indie musician". This coupled with the character's stage name "The Maze", with him being said to trap people with his music, may hint to the audience that the picture is also symbolic of the character's status and reputation becoming more well-known, with the him climbing the frame representing this.

Another thing that I wanted to show throughout my magazine was the positivity of my music genre, which is why on my Contents Page, I feature two of my actors playing musical instruments and looking like they are gaining enjoyment from this. By doing this, this makes it appear that my actors gain joy from what they do, as well as the indie music genre. Because of this, it makes the audience respect the musicians more and shows the positive side of the indie genre, something not seen in many magazines similar today.