Magazine Terminology

1. MASTHEAD - the title/logo of a newspaper/magazine at the head of the first or editorial page.
2. THE LEAD - the introduction to a text, often in a bold font or capital letters to attract audiences.
3. BODY COPY - the main article of text.
4. SERIF FONT - a font that has small bars at the end of each letter.
5. SANS SERIF FONT - a font that does not have any serifs.
6. DROP CAPITALS - an incredibly larger letter at the start of a text.
7. CROSS HEAD - a small sub-heading that divides two bodies of text.
8. WHITE SPACE - white space on the magazine other than the pictures/texts.
9. MODE OF ADDRESS - how the magazine addresses it's audience.
10. SELL LINES - a motto for the magazine.
11. BANNER - text that stands out on the magazine.
12. HOUSE STYLE - trademark layout of the magazine.
13. BOARDERS - gaps at end of each page.
14. GUTTERS - two pages meeting the middle with no text.
15. LEADING - the gaps between the lines of text in the magazine.
16. KERNING - the space between the letters in the magazine.
17. STRAPLINES - a secondary header below the main headline.
10. BYLINES - credits to everyone involved in the making of that issue of the magazine.
19. ANCHORAGE - when text and images are relevant to each other.