Ideology

Ideology can be defined as "a set of conscious and unconscious ideas that constitute one's goals, expectations and actions." Ideology is used very effectively in many different magazines, such as to establish the target audience.

 

For example, from the front cover of this issue of We <3 Pop, you can distinguish that the magazine is targeted towards a young female audience by the use of colours usually linked to females such as pink and yellow, focusing on fashion and pop music and the fact that the female celebrities shown in the magazine are portrayed in a very positive and important light, while the males featured are posed and dressed formally, appealing to the young female audience.

 

By contrast, the front cover of this issue of NME can be shown to be identified at a male audience as it features colours such as black and green compared to the fluorescent colours of We <3 Pop, includes more male musicians in a dark light as opposed to the "girl power" vibe given off by We <3 Pop, and uses a different variety of fonts on the cover, again differing with the single font used on We <3 Pop.